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This Is How Much Your Customers Trust You With Their Data

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Despite high-level data breaches capturing headlines and social media scams wreaking havoc on users’ personal information, recent research from the Information Commissioner’s Office’s 2018 Information Rights Survey highlights an increase in customer trust regarding organisations handling their data.

Although not yet the majority, the survey found that 34 per cent of people have trust and confidence in companies and organisations storing or using their personal information—up 13 per cent since 2017. 

Apart from increased confidence in data handling, the public still voiced some key concerns in regards to organisations having their personal information. Over half (51 per cent) of people are concerned about automated decision-making. As a whole, the public’s greatest worry when organisations use their personal data is having that information stolen by cyber-criminals. 

In addition, nearly 80 per cent of people said that if an organisation they used experienced a data breach and their information was lost or stolen, that organisation should be held responsible. The message is clear: if your data is breached, your customers will hold you responsible. Be sure to implement strong cyber-security to protect customer data, and secure robust cyber-insurance to protect yourself in the event of a breach. 

The content of this Profile is of general interest and is not intended to apply to specific circumstances. It does not purport to be a comprehensive analysis of all matters relevant to its subject matter. The content should not, therefore, be regarded as constituting legal advice and not be relied upon as such. In relation to any particular problem which they may have, readers are advised to seek specific advice. Further, the law may have changed since first publication and the reader is cautioned accordingly. © 2018 Zywave, Inc. All rights reserved.